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Irish Craft Vodka iStil 38 Announced as New Official Vodka Partner of Horse Racing Ireland Racecourses
Tuesday, 11 August 2026
Horse Racing Ireland (HRI) Racecourses today announced an exciting new three year partnership naming iStil 38 as its official vodka partner. The collaboration will see the award-winning craft spirit brand featured exclusively across HRI’s four racecourses: Leopardstown, Fairyhouse, Navan, and Tipperary.
The alliance brings together HRI's premium sporting hospitality with iStil 38’s cutting-edge, sustainably distilled spirits and reflects a shared ambition to deliver outstanding experiences for racegoers.
The partnership officially commences on day one of Irish Champions Festival at Leopardstown Racecourse with iStil 38 premium serves and brand presence debuting across all four racecourses immediately.
As a premium Irish vodka brand, iStil 38 is committed to quality, craftsmanship, and creating memorable moments—values that align closely with the standards and rich heritage of Horse Racing Ireland Racecourses.
Rob Crabbe, Commercial Manager of Horse Racing Ireland Racecourses, said: "We are thrilled to welcome iStil 38 to our family of official partners at the four HRI racecourses. Our focus is always on elevating the racecourse experience for our visitors. iStil 38 represents innovation, premium quality, and a forward-thinking approach that aligns perfectly with our vision for Irish racing hospitality and the customer experience.”
Shane Davey, Managing Director of Sugarloaf Beverages added: “iStil 38 and Sugarloaf Beverages are delighted to become an official Horse Racing Ireland racetrack partner. Having won the World’s Best Vodka in 2024, iStil 38 continues to be the premier Irish vodka available in the Irish market. To have iStil 38 poured across Horse Racing Ireland venues is a real honour, and we know racegoers will enjoy experiencing a premium Irish craft vodka as an alternative to a generic supermarket brand served in most on trade bars in Ireland. We look forward to working with Horse Racing Ireland Racecourses over the next three years and building on what we hope will be a long and successful partnership.”
The alliance brings together HRI's premium sporting hospitality with iStil 38’s cutting-edge, sustainably distilled spirits and reflects a shared ambition to deliver outstanding experiences for racegoers.
The partnership officially commences on day one of Irish Champions Festival at Leopardstown Racecourse with iStil 38 premium serves and brand presence debuting across all four racecourses immediately.
As a premium Irish vodka brand, iStil 38 is committed to quality, craftsmanship, and creating memorable moments—values that align closely with the standards and rich heritage of Horse Racing Ireland Racecourses.
Rob Crabbe, Commercial Manager of Horse Racing Ireland Racecourses, said: "We are thrilled to welcome iStil 38 to our family of official partners at the four HRI racecourses. Our focus is always on elevating the racecourse experience for our visitors. iStil 38 represents innovation, premium quality, and a forward-thinking approach that aligns perfectly with our vision for Irish racing hospitality and the customer experience.”
Shane Davey, Managing Director of Sugarloaf Beverages added: “iStil 38 and Sugarloaf Beverages are delighted to become an official Horse Racing Ireland racetrack partner. Having won the World’s Best Vodka in 2024, iStil 38 continues to be the premier Irish vodka available in the Irish market. To have iStil 38 poured across Horse Racing Ireland venues is a real honour, and we know racegoers will enjoy experiencing a premium Irish craft vodka as an alternative to a generic supermarket brand served in most on trade bars in Ireland. We look forward to working with Horse Racing Ireland Racecourses over the next three years and building on what we hope will be a long and successful partnership.”